What makes you pick up a book of the shelf / borrow or buy a book?
I would think that the cover does play a huge part in it but then again I’ve stood in the second hand/rare book store in Bedford and looked at the huge atlases that they have in there and their covers look tatty and worn.
On the other hand I think the author plays a part in it because I’m more likely to pick up a book by an author I know (Even if it’s vaguely) than one that I’ve never heard of. I stood in the supermarket the other day and looked at the latest Kathy Reichs book and then had a look at one by Lynda La Plante – normally I don’t think I would have done this but someone mentioned to me that if I liked Kathy Reichs I might like La Plante as well. I used to also watch the adaptations of Trial and Retribution with my Mum so that added to it as well.